“Digital dominance; St Clair Advertising Program takes digital media education to the next level in the second year with industry leading cirriculum” This is the headline I have developed with the 1^st year advertising students in mind. There are a couple of reasons that this headline can be effective for capturing the attention of the first year students. Its relevant to their future. They may not know it, but in the second year the digital content portion of the course become a very big part of the program. Over half of the classes included in the second semester relate to digital media and have some type of relation to digital content. With this in mind, creating a headline that is relevant to their futures can prepare them, and sort of give the maybe unsuspecting first year students an idea as to what they can expect. Next, this headline would be effective at targeting first year students because it could give them a sense of anticipation. Maybe the first year students are yearning to learn about some type of digital marketing, or maybe that’s even the entire reason they joined the program. With words like “industry leading” and “dominance” it will lead the first year students to know that they are getting the best possible digital media education when the next semester or year rolls around. If they are currently enrolled in the program for specifically digital classes and they aren’t really liking the first year classes, then this headline could also provide them with a little bit of closure that they may be getting the best possible education when it comes to digital media when the time comes around. 

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“St Clair College Advertising Program: Offering a promising future with years of job placement success” 

An element that is missing in the instructions required for this task would be firstly be the platform it is being designed for. Is this headline being developed for a social media post, a magazine, or some type of landing page, or maybe even a news article? Thats the issue. If this were to be included within the question, the headline could either be more information heavy, or less information heavy depending on the context. Another element that may be missing from the instructions to develop the best possible headline is the selling points, and what specific elements of the advertising program should be highlighted. As we all know, there are a ton of different aspects to the advertising program. Coding, Design, Content and Digital are some examples. If the instructions were to ask for a certain part of the program to be highlighted, it may be easier to target a certain group of highschoolers instead of just generalizing the entire program.

The main reason this headline was created was to highlight the job opportunities associated with the advertising program. When searching for a job in high school, the main benefit would be jobs considering its basically the entire reason why students apply for the program they do, because of the jobs associated with the program. A very high percentage of high school students apply to a program that can provide them with a job when they are done with their education. With this headline specifically highlighting that right away, it can pull the high schoolers in right away and provide them with some valuable information within the body text about the job placement success of good graduating students. Not only does this headline mention job placement success, but also a promising future. The advertising industry is constantly evolving, and what was relevant 2 years ago many not even be relevant at all today. Advertisements will almost always be around, and there will always be jobs in the industry. A promising future, with a potential career thats very secure is also a very good persuasion element when high school students are searching for job, and its highlighted right at the start of the headline.   

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The first headline I have developed for the article in question relating to the Golf GTI new pricing structure is: “The 2025 Golf GTI and Golf R Canadian Pricing Revealed; The Best Bang For Your Buck Hot Hatch?” I created this headline for a couple of reasons. Firstly, this headline is meant to capture the readers attention by asking a question. The question in the headline, “The Best Bang For Your Buck Hot Hatch?” is meant to make the readers actually consider the fact that this may be the best bang for your buck hot hatch and hopefully read into the article a little bit more to find more information. Not only should the people read the headline and consider the information in the headline hopefully drawing them in, but this headline is also meant to be short and simple. Instead of going into so much detail in the headline specifically about how maybe the GTI and R actually are the best bang for your buck hot hatch, exactly like headlines are supposed to do, the idea is to catch attention of users either quickly scrolling by and draw them into actually reading the article. With the short punchline containing very little actual information, it can make the readers curious about why the GTI and R may be the best hot hatch. Another reason this headline was created and selected is because the product is included in the headline itself, so the readers know what the information in the article may contain and what the body copy of the headline actually pertains to. Instead of just saying something random about the best bang for your buck hot hatch and not including anything about the actual product (GTI and R) in the headline specifically, while it may be effective to not include what car it is exactly in the headline to create some questioning from the user, anyone interested in finding more information about these two cars specifically may be a lot more inclined to click on the article because they are researching information on the product included in the headline so it makes it easier for their attention to be grabbed. 

The second headline I have developed is “The 2025 GTI; Canadian Pricing Revealed at 36,495.” This headline is short and sweet, and that’s what makes it effective. Instead of using unnecessary wording that could confuse potential readers, using simple words with a straightforward message in the headline is a great way to get your message across effectively. Anyone who understands even a little bit of English can look at that headline and know exactly what it means. It’s spoken in the language of the reader, making it simple and effective for communicating and getting a point across. Regardless of whether the reader is actually interested in buying the new GTI, its extremely competitive pricing highlighted right in the headline itself  is a great way to get readers to funnel into the article to find out more information. Also, with the price right in the headline, it immediately tells potential buyers the key detail they are looking for, which increases the likelihood of engagement and these users reading into the article more. A headline like this works well because people have short attention spans when browsing the internet. Readers don’t want to waste time trying to figure out what an article is about, and a straightforward headline makes it easy for them. By placing “2025 GTI” and “Canadian Pricing” right at the start, it ensures that car enthusiasts, potential buyers, and even just Canadians in general who are just browsing get the essential details right away. Including the specific price in the headline makes it even stronger, as pricing information is often one of the first things people look for when researching a new product. When the price is clear and up front, it can attract more attention because people will immediately understand the value of what’s being discussed. Another reason why this headline is effective is because it uses numbers. Numbers draw people in because they provide information instead of descriptions. Having numbers in headlines also makes them stand out visually compared to text-only headlines, making them more eye catching when a user is skimming through a webpage or search results. Also, the structure of this headline is simple and easy to read. There are no extra words that make it feel cluttered or overwhelming. 

Finally, the third headline I have developed is “The 2025 GTI receives a 13 Horsepower Bump and A Ton of New Features, all for 36,495.” Firstly, sort of like the last headline, this headline contains very relevant information that the article attached to the headline expands on. The idea of this headline is to pull the reader in while also not providing too much information on all of the new features and new options the car contains, because that’s the job of the article containing the actual information in it, not the headline. Another reason this headline would be effective is because the benefit is included right in the headline itself, so it can immediately tell people what they should expect when they actually read the article. When someone sees the headline, they think to themselves about how good this car sounds, and how there are a ton of new features for the new 2025 model year. This could encourage them to read more into the article to find out even more information on even more cool features that the new GTI has. This headline also does a great job at combining the new addition of performance improvements and new features, which makes it appealing to a wide range of readers. Enthusiasts and car lovers who care about power upgrades will right away notice the mention of the 13-horsepower increase, and more casual readers who are more interested in the new technology and convenience features will be drawn in by the mention of “a ton of new features.” By addressing new features of the car in one headline, it can reach a broader audience and spark curiosity in many different types of readers across the web.

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Headlines are one of the most important parts of web content. Headlines are the first thing people see when they visit a website, and it really decides whether someone will keep reading or not. A great headline can grab attention and make users curious while also encouraging them to click on a link or read more into the article the headline is referencing. On the other hand, a headline that is boring or confusing might make people ignore what its saying. That’s why headlines play a huge role in making web content successful. Firstly, headlines help grab attention. When users are scrolling through google, they see a lot of information all at once. Eyes jump from one thing to another, and they don’t stop unless something really stands out or its something they are really interested in. A strong headline does just that, it catches the eye and makes people pause and hopefully read the headline. If a headline is exciting people are more likely to click on it. Another reason headlines are important in web content is because they tell readers what to expect. When someone sees a headline, they should immediately know what the content is about. If the headline is too vague or doesn’t make any sense, people might get annoyed and leave the page. A good headline should be clear, specific, and straight to the point. Headlines also help with SEO. This means that when people search for something on Google, the right words in a headline can help the content appear higher in the search results. Websites want to rank higher at the top of the search page because this obviously means more people will click on them. Using relevant keywords in a headline makes it easier for search engines to find the content and show it to the right audience which can help the person writing the headline gain a ton more exposure. Another reason headlines are so important is that they set the tone for the content. If a headline is funny, people expect the article to be entertaining. If it is serious, they expect important information. A misleading headline can make people feel tricked, and that can hurt the website’s reputation and create a negative brand perception. Finally, headlines are important because they help people share content. When someone finds an interesting article, they might share it on social media. But if the headline isn’t catchy, no one will want to click on it or share it. A good headline makes people want to share it with their friends, bringing more traffic to the website. Websites like Buzzfeed put so much effort into making headlines that get attention and they actually do a really good job at it, and its partially why BuzzFeed has seen so much success over the years, mainly because of their headlines.  

A headline that recently caught my attention was an article written by motor1.com. This headline of this article is “Toyota will make fun cars for a long, long time” I clicked on this article because I love fun cars. I could honestly say that I could never picture myself driving a car I didn’t truly enjoy driving, and I have thought that way since I was a kid when my love for cars began. All the cars I have owned have been sports cars, and I haven’t regretted a thing at all. While a lot of car brands are actually starting to phase out building “fun cars” due to emission restrictions and the rise of electric cars, it gives me some hope for the world when Toyota comes out and says they will be doing the exact opposite and keeping a lot of peoples dreams alive. I clicked on this article to find more information out about what fun cars specifically Toyota will continue to make, and I was really just drawn in my the headline and just wanted to find more information out on this specific topic because it seemed interesting to me. 

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After reading analyzing the headline and then clicking on the article, yes the headline was representative of the article. The headline talks about the pricing structure of the new 2025 GTI, and the first sentence in the actual copy of the article immediately talks about the new pricing structure. Not only does the article contain information on the new pricing structure of the GTI alone, but it also talks about the new pricing structure of the 2025 Golf R also. The article highlights throughout the article basically how Volkswagen came to this price and why specifically this price was the final price of the new car. Things like styling upgrades, power upgrades, new colours, new wheel options and so many other tiny little upgrades over the years previously are all reasons the article highlights and gives information that relates to their headline about the new pricing structure of the car. This article also highlights a ton of good things about the GTI on top of already talking about the new features that raised the price a little bit. The article talks about things like how this golf is the most powerful golf from the factory ever, and even how the 2025 Golf GTI gained upgraded headlights, a new bumper and so many other upgrades. Overall, the article definitely follows what the headline mentions, and I would debate even more then that. The fact that it talks about not only the pricing structure of just the GTI, but also the pricing structure of the R. Chances are they did this on purpose because if people are interested in the GTI pricing structure, they also may be interested in the R and providing some extra information to potentially interested individuals is never really a bad thing. 

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A headline that I recently came across was relating to Volkswagen, and a recent release of the new pricing structure for the 2025 Golf GTI in Canada specifically. The headline reads “Volkswagen prices 2025 Golf GTI at 36,495 in Canada” I actually came across this headline on Instagram, and then I clicked on the article to find out a little bit more information on the actual pricing structure and why the new GTI has basically ended up at that price point and what contributes to it. I think this headline is great because it gets the point across and its straight forward while also understanding and highlighting the target market for the car. Instead of the author of this headline not being straightforward, and say for example maybe they didn’t say the price and instead just said something along the lines of “New Golf GTI Pricing Structure For Canada” The author of this headline specifically highlighted in the headline itself the one thing that the reader of this article is trying to accomplish, and that is understanding the new price of the 2025 vehicle. Instead, when they mention the actual price of the GTI in the headline itself it can draw the reader in. If a user reads the headline, the chances are that they are somewhat interested in possibly how the GTI actually ended up at this price point. This individual would then click the headline that initially drew them in and read the article  to find basically all the information that the headline suggests they can find out. This is a perfect example of how when writing a headline, being straightforward can be a big advantage to a certain group of individuals. The target market was mentioned right in the headline, and its Canadians! This headline didn’t mention anything about Americans, or really any country so it just seems fairly obvious that this article was targeted towards Canadians. Highlighting the target market in your headline can be beneficial because as a Canadian, once I saw Canada mentioned I knew that it would relate to me because I live in Canada. If I were to see this headline as a Canadian, and instead of mentioning Canada and instead mentioning the US, chances are I wouldn’t have clicked on it because it just doesn’t make sense to click on a headline that is relevant in a totally different country. This headline resonated with me for a couple of different reasons. Firstly, I own a Volkswagen so really any time I see anything related to the brand I tend to read into it and take a look at the information the article contains. Thats exactly what happened when I initially saw this article, and I actually did end up clicking on it I did end up reading through it. 2025 is also the last year of the Volkswagen GTI. With this information in mind also, this article resonated with me even more. I saw the headline and I read into the article to see if there were any special type of packages offered for the 2025 model year as some type of special sendoff. Overall, this article resonated with me because I enjoy Volkswagens, and have actually bought and still own multiple of them so it was almost like second nature to click on anything related to the brand, because I enjoy the brand! 

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