Author: seangiffen

Plain language writing for the web is all about getting to the point in a quick and concise way. As we all know, social media apps like TikTok and Instagram have totally ruined everyone’s attention span for the most part. Users scroll through the web and if they don’t find anything that almost instantly captures their attention and draws them in chances are they are already onto the next thing. But, this is where plain language writing for the web comes in handy because its all about quickly getting your point across and using terms that almost resonate with people in a certain way. If plain language writing for the web is used correctly, then it can drastically decrease the rate at which the people that come across your article click off and move onto something different. Plain language writing for the web also involves being honest to your customers. It happens way to much where a company or a business claim that maybe they are the best in the industry, or that they have won a bunch of awards for a certain product. Basically, companies tend to juice themselves up to make themselves look better to capture attention. While this may be effective in certain scenarios and also may be true somewhat in context, so many business use this that most of the time its just overlooked by users because its so common among businesses. With this in mind, when utilizing plain language for the web instead of using words that people are so used to seeing, just be straight up honest with them and tell them exactly what you are offering, or why your product is the best. Plain language writing for the web also involves making some assumptions. Making assumptions about certain topics without the knowledge to back it up can backfire very quickly. But, in this industry we can assume that people don’t read everything. Plain language writing for the web involves taking this into consideration and writing to compensate for that. The things that are most important should be written first, before people have the chance to backout and leave. Anything else after that should be considered still important, but more less secondary information. With this in mind, the person reading the web copy is able to get the information they are actually most interested in first instead of having to read way deep into the copy or article to actually find out the information they are trying to figure out.

Plain English writing is different for many reasons. Firstly, its different because it uses everyday words, it can save you time, and it can avoid people not wanting to or dreading to read your content. Other types of writing may be effective in getting your message across, but the words within the writing may be too big, or it may even use words that can be dumbed down but for some reason are chosen not to be. Plain English writing is different because it uses everyday words that people are familiar with. Plain English writing aside, when individuals are familiar with something no matter the context, the chances that it sees more success increases a lot, mainly because people just feel more comfortable when something they are consuming feels like it wasn’t written by something not human. With this type of writing using everyday words, it just helps more people understand it no matter their reading level and that’s where its different. someone who may not have graduated from high school reads your article and is able to gain just as much information from it as someone who graduated from Harvard with their masters. Plain English writing is also different because it can save you a ton of time and money. As we all know, plain English writing is all about making the content that you are creating for the reader clear and concise. With this in mind, it can save time because then people aren’t reading something they don’t care about. This type of writing can actually save time for both the readers and the writers. It saves time for the readers because they are getting information they care about without any jargon or really any hiccups while trying to understand or retrieve this information. It saves time for the writers because they also aren’t writing anything unnecessary. Instead of the writers sitting around trying to maybe overcomplicate an article they are trying to write to make themselves sound more knowledgeable, plain English writing can be utilized to save time and communicate the message a lot more effectively than any other type of writing. Finally, plain English writing is different because it can make people want to read your content and what you have to say. Chances are, you have been drawn in by some type of headline somewhere on the web and then as you get reading into the article the content is just not enjoyable for some reason, and this is where plain English writing comes into play to help you and why its different. Plain writing can be utilized to readers advantage because it can make reading the article fun in some type of way because the readers can actually understand, and grasp the information they are reading instead of shaking their head and sitting there with a straight face while reading your article. Individuals dreading to read your article can be totally abolished with plain writing, and the best part is its not even hard to do. Just simply write in a way that totally Favours the readers. 

If I were to explain what plain English writing is to someone, the best way to describe it would be is putting the writing you are creating in the clearest way possible to avoid any possible confusion while also not totally dumbing down the information at hand. Plain English writing is a technique of writing that benefits readers because it almost immediately tells the readers all the information that they need to know, and it can help these readers very quickly understand what you are trying to say. Instead of filling your writing with words and sentences that could possibly relate to the point you are trying to get across but may also be not so necessary, plain English writing does the opposite of that and gets rid of everything that can confuse the reader to offer the best possible reading experience to anyone who wants to take the time out of their day to read into what you have to say.  Plain English writing is just the most effective way of getting your message across without confusion. No big words, no complicated sentences that run the risk of not being understood, and no real confusion are all examples of things that plain English writing does well, and at the end of the day its just beneficial to everyone. Beneficial to readers because they get the information they are actually looking for, and the writers and the company because they are benefitting from not confusing their potential readers and customers. Plain English writing is also meant to be written for the reader, which can help bigger companies sort of make a connection between the reader and the writer. Using pronouns in plain English writing is a great way to accomplish this, and its a common practice in this type of writing style to utilize the pronouns a lot. 

At Shift and Bid, we are dedicated to fueling the passion of car enthusiasts through an online auction platform tailored exclusively for buying and selling enthusiast and modified cars. Our marketplace is the destination for those seeking high-performance sports cars and meticulously maintained modified vehicles. Every listing is carefully selected to ensure it meets high standards so buyers and sellers can be worry-free. What sets Shift and Bid apart is our transparent and real-time bidding process and our passion-driven community. We believe in smooth transactions, clear information, and building connections in the community. Whether you want to expand your collection or find your next dream car, Shift and Bid offers a seamless, trustworthy auction experience. Join us today and discover where your passion for exceptional vehicles can take you. Shift and Bid make the auction process simple and enjoyable for buyers and sellers. From detailed vehicle descriptions and high-quality images paired with an excellent customer service team, Shift and Bid is committed to providing a superior user experience. Shift and Bid is your trusted partner in enthusiast cars, whether a seasoned collector or a first-time buyer. The Shift and Bid platform is designed with enthusiasts in mind, featuring a user-friendly layout that makes it easy to browse, list, and bid on cars from anywhere in the world.

Why Choose Shift and Bid?

• Curated Listings: Every car is carefully selected to meet our community’s high standards.
• Transparent Bidding: Real-time auctions featuring clear information for the best bidding experience.
• Global Exposure: Connect with like-minded car lovers across the world.

Seamless Auction Experience
Our easy-to-navigate interface makes it easy to browse, list, and bid from anywhere in the world. Sellers can reach a global audience while buyers explore a great selection of exceptional vehicles.

Join the Community
Be part of a thriving network of car enthusiasts. Engage through forums, virtual events, and social channels like Reddit, Facebook, and Twitter.

Register Today
Register today to discover and drive your dream car with us.

Rewritten for Facebook:

Shift and Bid is straightforward and easy to use, making it simple to browse, list, and bid on cars from anywhere. Whether you’re expanding your collection, searching for your next dream car, or selling a vehicle, Shift and Bid offers a seamless, trustworthy auction experience. At Shift and Bid, we provide detailed vehicle descriptions, high-quality images, and dedicated customer support to ensure the best experience possible. Whether you’re a seasoned collector or buying your first enthusiast car, Shift and Bid is here to help every step of the way.
Register now, start bidding, and drive home your dream car today!

#CarAuction #ShiftAndBid #CarEnthusiasts #ModifiedCars #DreamCar

Re-Written for Reddit:

Hey fellow car enthusiasts! If you’re passionate about high-performance sports cars and meticulously maintained modified vehicles, you need to check out Shift and Bid! Its an online auction platform designed by enthusiasts, for enthusiasts. Our platform is super user-friendly, making it easy to browse, list, and bid on cars from anywhere. Whether you’re looking to expand your collection, find your next dream ride, or sell your pride and joy, Shift and Bid provides a seamless, trustworthy auction experience. We’ve got detailed vehicle descriptions, high-quality images, and a top-notch customer service team to help every step of the way. It doesn’t matter if you’re a seasoned collector or a first time buyer, Shift and Bid is the best option in the enthusiast car buying and selling world.

Ready to hop into your dream car? Join the Shift and Bid community today and see where you end up!

Rewritten for Twitter:

At Shift and Bid, we fuel the passion of car enthusiasts with a platform built for buying and selling enthusiast and modified cars. We offer a curated selection of high-performance sports cars and modified vehicles. With a transparent, real-time bidding process, we ensure worry free transactions. Whether you’re expanding your collection or hunting for your next dream car, Shift and Bid makes it easy. Join our community and experience the thrill of seamless, trustworthy auctions designed by enthusiasts, for enthusiasts.

#CarEnthusiasts #ModifiedCars #AuctionExperience #ShiftAndBid

A) The intended goal for the first blog post is to capture attention and provide information. When someone opens up the shift and bid blog, they will first see the introduction to the business. With the information provided within that introduction, there is a good chance that anyone who needs or wants any information from shift and bid will scan the document in the F pattern, which is precisely what it is optimized for and why specifically the F pattern was used. The goal is to encourage customers to use the shift and bid services to facilitate a purchase within the shift and bid platform. The information given to them in the introduction post should allow them to do precisely that seamlessly. 

B) In the shift and bid blog, we write for potential customers to discover us even more. The shift and bid blog is another form of content that will turn customers to our service. Writing to these individuals interested in shift and bid means that, for the most part, since they are already on our website reading content, they have some interest in the service. If we can capitalize on this and provide the best information possible, it can guide these customers to use our service. So, we are writing to potential customers when producing this type of content shift and bid. 

C) The experience created for the visitors will be welcoming and informative. Creating a welcoming experience within a blog can help with retention and ensure visitors don’t feel like they are being pushed too much into doing something. A bad example of this is trying our service too much on the visitors, which could make them annoyed and leave. The welcoming experience will do the opposite, almost making everything seem casual and upfront. This is crucial because pushing customers away can create a negative brand reputation for them, and this may even spread into word of mouth. Not only have we lost one individual, but a couple, maybe now.   

“Digital dominance; St Clair Advertising Program takes digital media education to the next level in the second year with industry leading cirriculum” This is the headline I have developed with the 1^st year advertising students in mind. There are a couple of reasons that this headline can be effective for capturing the attention of the first year students. Its relevant to their future. They may not know it, but in the second year the digital content portion of the course become a very big part of the program. Over half of the classes included in the second semester relate to digital media and have some type of relation to digital content. With this in mind, creating a headline that is relevant to their futures can prepare them, and sort of give the maybe unsuspecting first year students an idea as to what they can expect. Next, this headline would be effective at targeting first year students because it could give them a sense of anticipation. Maybe the first year students are yearning to learn about some type of digital marketing, or maybe that’s even the entire reason they joined the program. With words like “industry leading” and “dominance” it will lead the first year students to know that they are getting the best possible digital media education when the next semester or year rolls around. If they are currently enrolled in the program for specifically digital classes and they aren’t really liking the first year classes, then this headline could also provide them with a little bit of closure that they may be getting the best possible education when it comes to digital media when the time comes around. 

“St Clair College Advertising Program: Offering a promising future with years of job placement success” 

An element that is missing in the instructions required for this task would be firstly be the platform it is being designed for. Is this headline being developed for a social media post, a magazine, or some type of landing page, or maybe even a news article? Thats the issue. If this were to be included within the question, the headline could either be more information heavy, or less information heavy depending on the context. Another element that may be missing from the instructions to develop the best possible headline is the selling points, and what specific elements of the advertising program should be highlighted. As we all know, there are a ton of different aspects to the advertising program. Coding, Design, Content and Digital are some examples. If the instructions were to ask for a certain part of the program to be highlighted, it may be easier to target a certain group of highschoolers instead of just generalizing the entire program.

The main reason this headline was created was to highlight the job opportunities associated with the advertising program. When searching for a job in high school, the main benefit would be jobs considering its basically the entire reason why students apply for the program they do, because of the jobs associated with the program. A very high percentage of high school students apply to a program that can provide them with a job when they are done with their education. With this headline specifically highlighting that right away, it can pull the high schoolers in right away and provide them with some valuable information within the body text about the job placement success of good graduating students. Not only does this headline mention job placement success, but also a promising future. The advertising industry is constantly evolving, and what was relevant 2 years ago many not even be relevant at all today. Advertisements will almost always be around, and there will always be jobs in the industry. A promising future, with a potential career thats very secure is also a very good persuasion element when high school students are searching for job, and its highlighted right at the start of the headline.   

The first headline I have developed for the article in question relating to the Golf GTI new pricing structure is: “The 2025 Golf GTI and Golf R Canadian Pricing Revealed; The Best Bang For Your Buck Hot Hatch?” I created this headline for a couple of reasons. Firstly, this headline is meant to capture the readers attention by asking a question. The question in the headline, “The Best Bang For Your Buck Hot Hatch?” is meant to make the readers actually consider the fact that this may be the best bang for your buck hot hatch and hopefully read into the article a little bit more to find more information. Not only should the people read the headline and consider the information in the headline hopefully drawing them in, but this headline is also meant to be short and simple. Instead of going into so much detail in the headline specifically about how maybe the GTI and R actually are the best bang for your buck hot hatch, exactly like headlines are supposed to do, the idea is to catch attention of users either quickly scrolling by and draw them into actually reading the article. With the short punchline containing very little actual information, it can make the readers curious about why the GTI and R may be the best hot hatch. Another reason this headline was created and selected is because the product is included in the headline itself, so the readers know what the information in the article may contain and what the body copy of the headline actually pertains to. Instead of just saying something random about the best bang for your buck hot hatch and not including anything about the actual product (GTI and R) in the headline specifically, while it may be effective to not include what car it is exactly in the headline to create some questioning from the user, anyone interested in finding more information about these two cars specifically may be a lot more inclined to click on the article because they are researching information on the product included in the headline so it makes it easier for their attention to be grabbed. 

The second headline I have developed is “The 2025 GTI; Canadian Pricing Revealed at 36,495.” This headline is short and sweet, and that’s what makes it effective. Instead of using unnecessary wording that could confuse potential readers, using simple words with a straightforward message in the headline is a great way to get your message across effectively. Anyone who understands even a little bit of English can look at that headline and know exactly what it means. It’s spoken in the language of the reader, making it simple and effective for communicating and getting a point across. Regardless of whether the reader is actually interested in buying the new GTI, its extremely competitive pricing highlighted right in the headline itself  is a great way to get readers to funnel into the article to find out more information. Also, with the price right in the headline, it immediately tells potential buyers the key detail they are looking for, which increases the likelihood of engagement and these users reading into the article more. A headline like this works well because people have short attention spans when browsing the internet. Readers don’t want to waste time trying to figure out what an article is about, and a straightforward headline makes it easy for them. By placing “2025 GTI” and “Canadian Pricing” right at the start, it ensures that car enthusiasts, potential buyers, and even just Canadians in general who are just browsing get the essential details right away. Including the specific price in the headline makes it even stronger, as pricing information is often one of the first things people look for when researching a new product. When the price is clear and up front, it can attract more attention because people will immediately understand the value of what’s being discussed. Another reason why this headline is effective is because it uses numbers. Numbers draw people in because they provide information instead of descriptions. Having numbers in headlines also makes them stand out visually compared to text-only headlines, making them more eye catching when a user is skimming through a webpage or search results. Also, the structure of this headline is simple and easy to read. There are no extra words that make it feel cluttered or overwhelming. 

Finally, the third headline I have developed is “The 2025 GTI receives a 13 Horsepower Bump and A Ton of New Features, all for 36,495.” Firstly, sort of like the last headline, this headline contains very relevant information that the article attached to the headline expands on. The idea of this headline is to pull the reader in while also not providing too much information on all of the new features and new options the car contains, because that’s the job of the article containing the actual information in it, not the headline. Another reason this headline would be effective is because the benefit is included right in the headline itself, so it can immediately tell people what they should expect when they actually read the article. When someone sees the headline, they think to themselves about how good this car sounds, and how there are a ton of new features for the new 2025 model year. This could encourage them to read more into the article to find out even more information on even more cool features that the new GTI has. This headline also does a great job at combining the new addition of performance improvements and new features, which makes it appealing to a wide range of readers. Enthusiasts and car lovers who care about power upgrades will right away notice the mention of the 13-horsepower increase, and more casual readers who are more interested in the new technology and convenience features will be drawn in by the mention of “a ton of new features.” By addressing new features of the car in one headline, it can reach a broader audience and spark curiosity in many different types of readers across the web.

Headlines are one of the most important parts of web content. Headlines are the first thing people see when they visit a website, and it really decides whether someone will keep reading or not. A great headline can grab attention and make users curious while also encouraging them to click on a link or read more into the article the headline is referencing. On the other hand, a headline that is boring or confusing might make people ignore what its saying. That’s why headlines play a huge role in making web content successful. Firstly, headlines help grab attention. When users are scrolling through google, they see a lot of information all at once. Eyes jump from one thing to another, and they don’t stop unless something really stands out or its something they are really interested in. A strong headline does just that, it catches the eye and makes people pause and hopefully read the headline. If a headline is exciting people are more likely to click on it. Another reason headlines are important in web content is because they tell readers what to expect. When someone sees a headline, they should immediately know what the content is about. If the headline is too vague or doesn’t make any sense, people might get annoyed and leave the page. A good headline should be clear, specific, and straight to the point. Headlines also help with SEO. This means that when people search for something on Google, the right words in a headline can help the content appear higher in the search results. Websites want to rank higher at the top of the search page because this obviously means more people will click on them. Using relevant keywords in a headline makes it easier for search engines to find the content and show it to the right audience which can help the person writing the headline gain a ton more exposure. Another reason headlines are so important is that they set the tone for the content. If a headline is funny, people expect the article to be entertaining. If it is serious, they expect important information. A misleading headline can make people feel tricked, and that can hurt the website’s reputation and create a negative brand perception. Finally, headlines are important because they help people share content. When someone finds an interesting article, they might share it on social media. But if the headline isn’t catchy, no one will want to click on it or share it. A good headline makes people want to share it with their friends, bringing more traffic to the website. Websites like Buzzfeed put so much effort into making headlines that get attention and they actually do a really good job at it, and its partially why BuzzFeed has seen so much success over the years, mainly because of their headlines.  

A headline that recently caught my attention was an article written by motor1.com. This headline of this article is “Toyota will make fun cars for a long, long time” I clicked on this article because I love fun cars. I could honestly say that I could never picture myself driving a car I didn’t truly enjoy driving, and I have thought that way since I was a kid when my love for cars began. All the cars I have owned have been sports cars, and I haven’t regretted a thing at all. While a lot of car brands are actually starting to phase out building “fun cars” due to emission restrictions and the rise of electric cars, it gives me some hope for the world when Toyota comes out and says they will be doing the exact opposite and keeping a lot of peoples dreams alive. I clicked on this article to find more information out about what fun cars specifically Toyota will continue to make, and I was really just drawn in my the headline and just wanted to find more information out on this specific topic because it seemed interesting to me.