Plain language writing for the web is all about getting to the point in a quick and concise way. As we all know, social media apps like TikTok and Instagram have totally ruined everyone’s attention span for the most part. Users scroll through the web and if they don’t find anything that almost instantly captures their attention and draws them in chances are they are already onto the next thing. But, this is where plain language writing for the web comes in handy because its all about quickly getting your point across and using terms that almost resonate with people in a certain way. If plain language writing for the web is used correctly, then it can drastically decrease the rate at which the people that come across your article click off and move onto something different. Plain language writing for the web also involves being honest to your customers. It happens way to much where a company or a business claim that maybe they are the best in the industry, or that they have won a bunch of awards for a certain product. Basically, companies tend to juice themselves up to make themselves look better to capture attention. While this may be effective in certain scenarios and also may be true somewhat in context, so many business use this that most of the time its just overlooked by users because its so common among businesses. With this in mind, when utilizing plain language for the web instead of using words that people are so used to seeing, just be straight up honest with them and tell them exactly what you are offering, or why your product is the best. Plain language writing for the web also involves making some assumptions. Making assumptions about certain topics without the knowledge to back it up can backfire very quickly. But, in this industry we can assume that people don’t read everything. Plain language writing for the web involves taking this into consideration and writing to compensate for that. The things that are most important should be written first, before people have the chance to backout and leave. Anything else after that should be considered still important, but more less secondary information. With this in mind, the person reading the web copy is able to get the information they are actually most interested in first instead of having to read way deep into the copy or article to actually find out the information they are trying to figure out.
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