A) The intended goal for the first blog post is to capture attention and provide information. When someone opens up the shift and bid blog, they will first see the introduction to the business. With the information provided within that introduction, there is a good chance that anyone who needs or wants any information from shift and bid will scan the document in the F pattern, which is precisely what it is optimized for and why specifically the F pattern was used. The goal is to encourage customers to use the shift and bid services to facilitate a purchase within the shift and bid platform. The information given to them in the introduction post should allow them to do precisely that seamlessly.
B) In the shift and bid blog, we write for potential customers to discover us even more. The shift and bid blog is another form of content that will turn customers to our service. Writing to these individuals interested in shift and bid means that, for the most part, since they are already on our website reading content, they have some interest in the service. If we can capitalize on this and provide the best information possible, it can guide these customers to use our service. So, we are writing to potential customers when producing this type of content shift and bid.
C) The experience created for the visitors will be welcoming and informative. Creating a welcoming experience within a blog can help with retention and ensure visitors don’t feel like they are being pushed too much into doing something. A bad example of this is trying our service too much on the visitors, which could make them annoyed and leave. The welcoming experience will do the opposite, almost making everything seem casual and upfront. This is crucial because pushing customers away can create a negative brand reputation for them, and this may even spread into word of mouth. Not only have we lost one individual, but a couple, maybe now.
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